Keys to Reversing Golf's Decline?

Keys to Reversing Golf's Decline?

Hi, I’m Mel Sole, Director of Instruction at the Mel Sole Golf School, headquartered at Pawleys Plantation Golf and Country Club in Pawleys Island, SC.  We conduct 1, 2, and 3-day golf schools, hourly golf lessons, and senior golf schools—any golf instruction program your heart desires. Give us a call at 800-624-4653 or 843-237-4993.  We will be happy to book a commuter school or a package that contains accommodations, golf, and golf school.

Golf Blog by the Mel Sole Golf School.

Andrew Wood.

Andrew Wood of Legendary Marketing has always been outspoken.  He has ideas about how to get bigger participation in golf at every level of the game.  From junior golf to private country clubs, golf needs to be revived, and he thinks he has the answers to golf's decline.  On his LinkedIn page, Andrew gives us a unique insight into what he thinks needs to be done.

Back when I was in the karate business two decades ago I quickly cracked the code on how to attract new customers.

I simply changed the story I told. In my school martial arts was not about fighting, fitness or self-defense as every other school of the day was promoting. Instead my school was about personal development.  Mentally and physically being the best you could be using martial arts as the vehicle. While others talked of sparring and katas I talked of self-esteem and confidence particularly for children. It worked and it worked in a big way.  I went from one school to an organization of over 400 in just seven years.

Getting kids involved is the only way to grow the game consistently!

That was just the beginning.  I attracted students in droves but they didn’t stay. The average lasting only 3 months before the kids moved on to little league, soccer or swimming. I figured out quickly that if I could just make every student stay another month I’d increase my income by 25%.
The answer was a simple one page letter reminding parents of the reasons they signed their kids up in the first place. The letter also talked about the value of persistence and seeing things through at least to their next belt!

The results where astonishing, my reminder of the focus, self esteem and improved self-discipline I provided to their children increased my retention and income not 25% as I had hoped but over 50%.

How does this relate to declining participation in golf?

To read Andrew Wood's idea's on how to increase participation at every level, go here.

Source: LinkedIn.com   Andrew Wood  Mel Sole Golf School

Pictures: Kate Webster    Aberdeen Proving Ground   Peter Mackey

Thanks for reading - Keys to Reversing Golf's Decline?  Support your club and play more often!

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